THE SALES FUNNEL NO LONGER EXISTS

The Sales Funnel No Longer Exists

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and various other facts about modern B2B advertising. We review just how the purchasing trip is now completely fragmented and the manner in which neighborhood structure can help marketing experts retake control of the exploration

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Why Your B2B Marketing Program Must Include Community

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also other truths concerning modern B2B marketing. We review exactly how the buying journey is currently completely fragmented as well as the manner in which neighborhood building can aid online marketers take back control o

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